For real estate investors (REIs), remaining realistic about the ups and downs of an ever-changing market is essential for finding success – especially in the fix-and-flip sector. But being realistic doesn’t mean being pessimistic. Over the past year, according to the most recent 2Q24 Fix and Flip Survey from John Burns Research and Consulting, though the market faced many turbulent ups and downs, fix-and-flip investors, on the whole, have remained remarkably optimistic – and the sector continues to grow.
The survey shows that even challenging markets often come with hidden opportunities. A whopping 88% of fix-and-flip investors who responded say they expect their sales to be at least average over the next six months, with 38% anticipating better-than-usual results. Homes may take longer to sell, and resale inventories might rise, but savvy investors are already adapting their strategies to capitalize on these shifts.
Taking a strategic approach to recognizing problems can actually help uncover new opportunities. Here are a few ways REIs could remain competitive by leveraging a market downturn to position themselves for the next upswing.
An uptick in resale inventory is both good and bad for investors. On one hand, more homes on the market mean greater competition, potentially slowing down sales. On the other hand, a competitive environment encourages investors to focus on differentiating their properties through renovations and attractive pricing, leading to more quality move-in-ready housing during a national stock storage. REIs who get ahead of the curve to deliver well-renovated, move-in ready homes can position their properties as top choices in a crowded market, leading to faster sales and better returns, even when inventory levels are high.
The Federal Reserve announced a small rate cut in September, which will likely lead to increased buyer activity as borrowing becomes more affordable. This presents an opportunity for fix-and-flip investors to align their projects with these favorable conditions, potentially boosting demand for their properties. While higher interest rates have recently tempered buyer enthusiasm, the expected rate cuts offer a chance for a market rebound, which savvy investors can leverage to their advantage.
Taking the time to understand the importance of regional dynamics can help fix-and-flip investors reshape their strategies. In the Northeast and Midwest, where inventory growth remains slower, investors see opportunities for quicker sales and potentially higher prices due to less competition. According to the survey, more than 50% of flippers in the Northeast and Midwest expect good sales relative to seasonal norms.
Investors face more competition in regions like Texas and Florida, where inventory has continued to grow rapidly. However, they can still find success by focusing on delivering high-quality, move-in-ready homes that stand out in the market. Understanding these regional differences allows investors to tailor their approach to maximize returns.
Believe it or not, buying time on the market can sometimes be a blessing in disguise. Letting a fix-and-flip property remain for longer days on the market (DOM) can provide investors a strategic opportunity to fine-tune their properties, adjust their marketing strategies, and better align their pricing with buyer expectations that may set themselves up for stronger gains in the long-run. The time spent investing in thoughtful enhancements can boost a property’s appeal and value, ultimately leading to a more successful sale when the right buyer emerges.
Many investors recognize the current market could offer strategic growth opportunities despite market challenges. After all, the fix-and-flip market thrives on its ability to adapt to changing conditions, and the demand for move-in ready homes remains strong. Investors focusing on delivering value through quality renovations are likely to see solid returns.
Remember: there’s no one-size-fits-all strategy to fix-and-flip. By taking a balanced approach, staying diligent about meeting challenges head-on, and being smart about making timely investments, REIs position themselves to capitalize on future market shifts that can turn the uncertainties of today into tomorrow’s successes.